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Currently browsing posts found in May2005


Alcohol Testing Steering Wheel

May 31st, 2005 at 2:43 pm » Comments (0)

If the car doesn’t start, you are too drunk to drive. That is the premise behind a $600 sensor that can be installed in a steering wheel or in gloves and will test a driver’s skin to determine alcohol consumption.



Neuromarketers hope to Physically Change our Decisions

May 31st, 2005 at 2:38 pm » Comments (0)

Scientists are scanning brain activity in the hopes of catching sight of the physical mechanisms that determine whether you prefer Coke over Pepsi.



RIAA Headache: Roadcasting!

May 31st, 2005 at 2:33 pm » Comments (0)

Stuck in traffic and sick of Howard Stern, you may soon be able to tune in to the music collection of the person in the car in front of you.



Stanford: Digital Salesmen very Effective

May 31st, 2005 at 2:28 pm » Comments (0)

Psychologists and salesmen call it the “chameleon effect”: People are perceived as more honest and likeable if they subtly mimic the body language of the person they’re speaking with.



NextFest 2005 in Chicago

May 31st, 2005 at 2:20 pm » Comments (0)

Edison’s early movie projector, Tesla’s alternating ­current, Ferris’s first massive steel wheel - we’ve come a long way from the scientific and technological marvels that drew huge crowds to Chicago for the 1893 World’s Fair.



Service Robots by 2010

May 31st, 2005 at 2:10 pm » Comments (0)

Toyota Motor Corp. aims to start selling robots that can help look after elderly people or serve tea to guests by 2010, the Asahi daily reported on Tuesday.