The Neo-Croms (short for Neo-Cromwellians) are, according to market researchers at least, a fast-growing group who support the curtailing of consumption, be that of alcohol, cigarettes, rich foods or pollutant technology. They don’t patronise SUVs, and avoid any sort of mass tourism that might negatively impact our delicate environment.

As the last hundred years have shown, successful innovations rise from not only great technologies, but also excellent business models.

Remember the last ad you saw? Chances are you can’t and least of all be able to correctly name the brand being advertised.

For an idea of the future direction of architecture look down at your feet. One day you may unsuspectingly be walking on top of housing, offices and even cities.