FuturistSpeaker.com
January 2nd, 2006 at 12:41 am

The Fortune 500’s Blogging

There’s a new wiki that’s tracking which of the Fortune 500 have public blogs. So far it appears that less than 20 of them are doing so, and their average share performance badly lags the rest of the F500. Why?

This is a directory of Fortune 500 companies that have business blogs, defined as: active public blogs by company employees about the company and/or its products.

The navigation sidebar to the right lists all the Fortune 500 companies. If a company name has a solid underline, it means that some information has already been entered on it, perhaps discussing web efforts that don’t seem to be proper blogs. If it’s dashed, it means that it’s a blank page awaiting your input!

The list below are the ones that we’ve found that have public blogs as defined above. But we almost certainly haven’t found them all. Please help us by entering data on those we’ve missed.

Once we’ve got this list in pretty good shape, we plan to add share price data to create a Business Blogging Index, comparing the stock performance of companies that blog with those that don’t. A spreadsheet version of that with a snapshot of this list from 12/30/05 is here.

Remember, this is a wiki, so if something isn’t right, just click on "edit this page" to fix it. If you find a Fortune 500 company that’s blogging and isn’t listed here, click on its name to the right and that will open a page (here’s an example) where you can put the info. Please assign Categories for companies that are blogging and not blogging. If the blog fits the above definition, please enter it in alphabetical order in the table below (switch to "Advanced" edit mode to edit the table).

Blogging F500 Company Sample Blog
Amazon.com Inc. Amazon Web Services Blog
Avaya Inc. 2006 FIFA World Cup Blog
BMC Software BMC Blogs - TalkBMC
Cisco Systems, Inc. Cisco High Tech Policy Blog
Dell, Inc Linux Engineering
EarthLink EarthLink Protection Blog
Electronic Data Systems EDS’ Next Big Thing Blog
Ford Motor Company 2005 Mustang Blog
General Motors Corporation FastLane Blog
Hewlett-Packard Company HP Blogs
Hitachi Data Systems Hu Yoshida
Honeywell International Jon K.
International Business Machines Guide to IBM Blogs
Microsoft Corporation MSDN’s Microsoft Blogs
Motorola Inc Motoblog: 4 bloggers & a phone
Oracle Corporation OraBlogs
Sprint Things That Make You Go Wireless
Sun Microsystems Inc Jonathan Schwartz
Texas Instruments Video 360 Blog
Time Warner Inc Jason Calacanis’ Blog
The Boeing Company Randy’s Journal
Viacom International Inc Real World/Road Rules Blog

This site began as a collaboration between Chris Anderson (Wired Magazine) and Ross Mayfield (Socialtext). A post giving the background of the project is here. Original data compiled by Wired Magazine.

Other business blogging resources:

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