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Thomas Frey - Senior Futurist at the DaVinci Institute
January 13th, 2006 at 6:09 am

The Coming Death of the Wristwatch

The wrist watch is fast going the way of the grandfather clock and the sun dial, as kids of today use their iPods and mobile phones to tell the time.

Apparently all the cool dudes and dudettes are refusing to wear their time on their wrists and are just looking at their cell phones instead.

The hacks quote watch retailers as saying that business has wound down as few want a proper time piece. Apparently the only ones that sell these days are fashion watches. But their owners use them to make a statement rather than tell the time. Dull, practical watches are apparently sitting gathering dust on the shelves.

Chuck Reardon, manager of the Time Square watch stand at Brookfield Square, said his business has suffered from what he sees as a trend of using cell phones to tell the time. Reardon said kids were buying the fashion watches like Fossil. They’re doing that as a fashion statement more than anything, more than a need for a timepiece.

More here.

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