Enter a Google search for Harold Davis, and some resulting links will inevitably lead you back to Google.
As the author of two books on Google, operator of a blog called Googleplex
and longtime user of Google’s keyword advertising program, Davis is
among the more hard-core followers of the popular search site.
In his new book, Google Advertising Tools, Davis addresses the company’s keyword advertising program, concentrating on how bloggers can manipulate it to their benefit.
In a recent interview with Wired News, Davis shared some tips for aspiring online publishers.
Joanna Glasner
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