Robert Scoble, a blogger who works at Microsoft, came up with this wonderful idea to test blog search engines such as Technorati and Google. He’s got bloggers all over the world posting entries with the made-up word "Brrreeeport" to see how many engines pick them up. "Brrreeeport" ended up today as the most-searched term on Technorati, drawing visitors to sites they’d never find otherwise.