Google AdSense is the leader in web-based content-sensitive marketing, but there are others. Lots of them.
Webmasters place Google AdSense JavaScript code on their web pages and Google AdSense serves advertisements based upon the content of the web page.
There should be a Google AdSense skyscraper displayed on the right side of this web page right now.
Some webmasters are either not accepted into the Google AdSense program, or do not wish to do business with Google.
For those webmasters, there are many alternatives to Google AdSense:
- Yahoo Publisher Network
- Clicksor
- TargetPoint
- MarketBanker
- BidClix
- Chitika
- AllFeeds
- Adhearus
- AffiliateSensor
- Bidvertiser
- Veoda
- Revenue Pilot
- Kanoodle Bright Ads
- Enhance Interactive
- Quigo AdSonar
- Searchfeed
- Vibrant Media IntelliTXT
- Vibrant Media SmartAd
- Nixie
- MIVA AdRevenue Xpress
- Fastclick
- contextWeb ContextAd
- TargetFirst
- CoverClicks
- AdBrite
- Rydium
- Claxon
- ClickThruTraffic
- ClixGalore
- Clickcent
- DynamiContext
- AzoogleAds
- Casale Media
- Burst Media
- Tribal Fusion
- Right Media
- RealTechNetwork
- Buds Media Network
- ValueClick
- Mamma Media Solutions
- RealCast Media
- Hurricane Digital Media
- Advertising.com
- adagency1
- Traffic Marketplace
- Revenue Science
AdSense Alternate Ads
Many webmasters are not looking for a true replacement for Google AdSense, but instead are seeking for an alternative for when Google AdSense is not able to find an advertisement which matches the content of their web page. Normally, when AdSense is unable to find a matching advertisement, it selects a random Public Service Announcement (PSA) and displays it in the ad space. These PSA’s generate no revenue for the webmaster.
Google has created the ability to load an alternate ad when it cannot find a matching ad. This is accomplished by setting a variable called google_alternate_ad_url in your AdSense layout code:
google_alternate_ad_url = "/adsense-alternate-ad.shtml";
These alternate ads can include advertisements from Google AdSense competitors.
This capability enables you to tap into a revenue stream which would normally by lost to AdSense PSAs. It also enables you to test Google AdSense alternatives in a reduced-risk environment.
Yahoo Publisher Network
Yahoo! is expanding its distribution network to include you.
Based on demand from online publishers, we are opening our Publisher Network to the broader publisher community. Through the expanded platform, we plan to offer unique products and services to publishers of all sizes.
The new Yahoo! Publisher Network platform is now in beta and it enables you to:
- Generate additional revenue from your site. Display ads related to the content on your site. You’ll earn revenue from qualified clicks.
- Take advantage of Yahoo! Publisher tools, services and programs. Integrate other Yahoo! services into your web site, including Add to My Yahoo! (RSS), Y!Q and much more to come…
- Help shape what Yahoo! offers the publishing community. This beta program is just the beginning. Our mission is to deliver products and services based on the needs of the publishing community.