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Thomas Frey - Senior Futurist at the DaVinci Institute - Celebrity Keynote

Currently browsing posts found in October2006


Self-Scan Shoppers Fleeced

October 5th, 2006 at 11:31 pm » Comments (0)

A "security loophole" at Tesco self-service tills has allowed thieves to fleece consumers of thousands of pounds, British magazine Which? has warned.



What Makes You Buy?

October 5th, 2006 at 11:21 pm » Comments (0)

Advances in the cognitive sciences and more sophisticated brain imaging are giving us an increasingly rich and detailed view of the brain’s functions. With these advances it is perhaps not surprising that marketers have jumped on the "brain bandwagon" to seek a neuroscientific explanation for why some brand or marketing campaigns work better than others. [...]



Introducing Portugal’s Wave Power Plant

October 5th, 2006 at 11:16 pm » Comments (0)

A Scottish company will deploy sausage-shaped tubes off Portugal to create the world’s first commercial wave power plant, providing electricity to 1,500 homes from 2006, a partner in the Scottish firm said on Friday.



British Children Eat 825 Snacks per Year

October 5th, 2006 at 11:08 pm » Comments (0)

Young Britons are the most frequent snackers in Europe, with those aged under 24 munching their way through 37 per cent of the UK’s £6.3billion confectionery market last year.



The Secret to Living Pass 100 in Cuba

October 5th, 2006 at 8:49 am » Comments (0)

Cuba’s high number of centenarians say their longevity is due to laying off alcohol, but also indulging in coffee, cigars and sex.



Understanding ‘Local Search Marketing’

October 5th, 2006 at 8:08 am » Comments (0)

Media Metrix defines "local search" as searches conducted by consumers on the local or directory (yellow pages) sections of leading search sites, as well as other searches identified as having local intent. By this definition, the firm found evidence that, in July of this year, 63% of US Internet users, approximately 109 million people, performed [...]



Distracted by the Internet

October 5th, 2006 at 8:03 am » Comments (0)

Interior Department employees aren’t just using their computers to oversee parks and wildlife, an investigation found. They’re spending thousands of hours a week visiting shopping, sex and gambling Web sites.



The Daily Show Vs. Traditional Broadcast Media

October 5th, 2006 at 7:54 am » Comments (0)

The Daily Show is much funnier than traditional newscasts, but a new study from Indiana University says it has the same amount of meat on its bones when it comes to coverage of the news. The brand of news coverage Jon Stewart and the rest of The Daily Show’s staff brings to the airwaves is [...]



Presentation Marketing

October 5th, 2006 at 7:47 am » Comments (0)

Seth Godin: What’s the point of talking to a group? I’m serious. We spend a lot of time in presentations, or at the United Nations, or sending our kids to school. We have orientation sessions and keynote speeches and long-winded oratory on the floor the Senate. Why?



Growing Online Health and Beauty Industry

October 5th, 2006 at 7:38 am » Comments (0)

The adage ‘age before beauty’ has taken on new meaning for health and beauty marketers. Every year for the next 10 years, more than four million Americans will turn 21, and even more will turn 50. As boomers chase the Fountain of Youth, the oldest Gen Ys, now 26, are starting careers and families. More [...]



Statistics on Leaving the Roost

October 5th, 2006 at 7:30 am » Comments (0)

Men from Stockholm flee the roost later than men or women in any other part of the country, according to a new report presented by Statistics Sweden. Young males in the capital wait until they are almost 23 before finding their own home, while their counterparts from the countryside and small towns take the plunge [...]