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Thomas Frey - Senior Futurist at the DaVinci Institute
November 6th, 2006 at 2:40 pm

NextFavorite Provides Affordable e-Commerce Personnal Product Recommendations

NextFavorite is an online personal shopper that predicts the next book, CD or movie that you’re going to love. NextFavorite is delivered via a consumer site and through retail and e-commerce partners for a reasonable rate.

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Major retailers like Amazon and Netflix have dramatically increased sales through the use of personalized product recommendations. But this takes technical expertise, deep pockets and hundreds of thousands of customers to pull off, right? Not anymore.

NextFavorite provides the data and technology to enable any retailer or e-commerce site to offer personalized book, music and movie recommendations. By using our shared database of customer demographics and product ratings combined with our product recommendation technology, retailers can act like Amazon at a fraction of the cost and with minimal technical work

NextFavorite.com is an online community for personalized book, music and movie recommendations. The site was launched in early 2006 and has obtained over 30,000 customers and over 1,000,000 product ratings. This customer preference data is used to match members to their “statistical soulmates” and to match them to the next product they should buy.

The NextFavorite.com site generates ad revenue and builds a ratings database to enable the Retail/e-commerce strategy.

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