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DaVinci Speakers
December 26th, 2006 at 8:46 pm

Quick Look at Christmas Statistics

Just when you thought you knew everything there was to know about Christmas, we came up with this batch of numbers to put the whole thing into perspective.


Shopping 

  • $457.4 billion – Expected holiday sales in 2006.
  • $435.6 billion – Holiday sales in 2005.
  • 51.7 million – People who shopped online from work for holiday gifts in 2005.
  • 60% -People who say they will spend about the same amount as they did last year.
  • 23% – People who say they will spend less than last year.
  • 16% – People who say they will spend more than last year.
  • $791 – Amount each consumer is expected to spend this year.

Of that…

  • $451.34 – Will be spent on family.
  • $99.22 – On himself or herself.
  • $85.60 – On friends.
  • $22.40 – On co-workers.
  • $44.52 – On people like clergy, teachers, and baby sitters.
  • $30.57 – On greeting cards and postage.
  • $451.34 – Will be spent on family.
Hot items

  • 55.2% – People who want books, CDs, DVDs, videos or video games as gifts.
  • 53.3% – Want clothing or accessories.
  • 52.8% – Want gift cards.
  • Top 2006 toys for boys – TMX Elmo, cars, PlayStation 3, video games, LEGOS, Nintendo DS, Hot Wheels, Xbox 360, remote-controlled cars, trucks.
  • Top 2006 toys for girls – Dolls, Bratz, TMX Elmo, Dora the Explorer, Disney Princess, iPod/MP3 players, Nintendo DS, PlayStation 3.
Nuttier than a…

  • 47% – People who say they’d toss a holiday fruitcake in the trash without delay.
  • 11% – People who say they would make time to regift a fruitcake.
  • 1:1 – The ratio of the density of the average fruitcake to the density of mahogany.
  • 25 – Number of years that fruitcakes can age and still be enjoyed, as long as they have the right preservatives and are stored in tightly closed tins.
  • 2,952 – Pounds of fruitcake delivered to US troops in Iraq for the holidays.
Ornamentation

  • $15.8 billion – Amount spent on new holiday decorations in 2005.
  • Top decorations – Candles, party paraphernalia, garlands, roping, swags, ribbons, poinsettias, Christmas tree ornaments.
Scotch pine vs. Scotch plastic

  • 32.8 million – Real Christmas trees sold in 2005.
  • 9.3 million – Artificial ones sold in 2005.
  • $41.90 – Average cost of a real Christmas tree in 2005.
  • $72.20 – Average cost of an artificial Christmas tree in 2005.
  • 22 million – Households that do not plan to have a Christmas tree this year.
  • 7 – Years required to grow a tree to a retail height of 6 to 7 feet.
  • Top-selling trees – Balsam fir, Douglas fir, Fraser fir, noble fir, Scotch pine, Virginia pine, and white pine.
  • $485 million – US farmers’ tree-sale revenue in 2005.
  • $126 million – Tree sales in Oregon in 2005, top-grossing state (followed by North Carolina, Washington, and Michigan).
  • 221 feet – The tallest Christmas tree, a Douglas fir erected at Northgate Shopping Center in Seattle, Wash., in 1950.
The China connection

  • $1.2 billion – Value of Christmas ornaments imported from China in 2005 – America’s No. 1 foreign supplier.
  • $39 million – Value of imported Chinese nativity scenes and figures in 2005.
  • $160 million – Value of artificial Christmas trees from China last year.
Charity

  • 87% – People who donated money to a charity in 2005 (religious or nonreligious).
  • 62% – People who donated their time to a charity in 2005 (religious or nonreligious).
  • 11,000 – Christmas trees to be donated to US troops and their families by tree growers this year.
  • 50% – Yearly charitable donations made between Thanksgiving and New Year’s Day.

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