From time to time, we see a technology with a lot of potential and we think about the possibilities and we get scared. If it were to fall into the wrong hands…
This is such a technology, and when advertising authority Dr Max Sutherland alerted us to it, his comments reflected the potential and the possible consequences: “Uh, oh. Marketers. Advertisers. Do not use this. Repeat. Do not use this. This being a technology that allows you to use lasers to put temporary graffiti on buildings from hundreds of feet away using laser projection. If you do use it, you know what’s going to happen. The entire world is going to look like Times Square because every building will be turned into a "temporary" billboard. Come on. Admit it. You know you can’t resist this.” Oh dear, what will become of us all? Will ambient anarchy prevail?