North America will see the greatest mobile TV growth, with 28.8 million subscribers by 2011, more than 20 times the current number.
December 8th, 2007 at 10:30 pm
Watching TV on Your Telephone
Mobile TV will have 140 million subscribers by 2011, according to Screen Digest’s "Mobile TV: Business Models and Opportunities."
Yet free services will account for most mobile TV viewing, making paid subscriptions a tough sell.
"The free-to-air services are the success stories for subscriber uptake, yet business models for mobile pay-TV are still to be proven," said Ronan de Renesse, author of the report, in a statement.
Asia has more than 15 million mobile TV subscribers. The majority of broadcast networks there are offered free-to-air.
As a result, the research company predicted that the Asian market would generate less revenue than Europe and the US by 2011.
You must be logged in to post a comment.
Polls
Loading ...