Seth Godin: The #1 contributor to success in advertising, without any question whatsoever, is frequency. "Repeat yourself until everyone is annoyed but your accountant," says my friend Jay Levinson. But most of the time, creative entrepreneurs lose interest long before their marketing message loses its power.
Currently browsing posts found in December2007
Frequency, Frequency, Frequency and the Paradox of the Net
Survey: Sex Ratio Highest Among Christians in India
Data provided by a National Sample Survey report in 2004-05 shows that the Christian community treats its women better —its sex ratio is the highest among all communities in India. This can also be partly due to the fact that a significant segment of the Christian population belongs to the tribal areas of the North [...]
Space-Based Solar Power – Beaming Energy to Earth
While great nations fretted over coal, oil and global warming, one of the smallest at the UN climate conference, Palau, was looking toward the heavens for its energy.
Older White Women Becoming Sex Tourists
Bethan, 56, lives in southern England on the same street as best friend Allie, 64. They are on their first holiday to Kenya, a country they say is "just full of big young boys who like us older girls." Hard figures are difficult to come by, but local people on the coast estimate that as [...]
Researchers Get Embryonic Stem Cells from Skin
A team of researchers has found a way to convert an ordinary skin cell into valued embryonic-like stem cells, with the potential to grow batches of cells that can be directed to form any kind of tissue.
US To Ban Incandescent Bulb Sales By 2012
The new energy bill signed this week makes it official. When 2012 hits, stores can no longer sell the cheap but inefficient incandescent light bulbs that are fixtures in most homes.
Is There Such a Thing As Absolute Hot?
Is there an opposite to absolute zero? An article from PBS’s NOVA online explains several theories of the maximum possible temperature. Maybe it’s the Planck temperature, 10^32 K, beyond which the known laws of physics break down. Or maybe just 10^30 K, the limit of some versions of string theory.
Newmark Denies Craigslist Is Killing Newspapers
Computerworld has an interview with Craig Newmark about the history of Craigslist and it’s growth over the years (it’s now expanding into foreign-language markets — it recently created several Spanish sites in Spanish cities). He also disputes the notion that Craigslist is responsible for dismantling newspapers’ revenue models. Rather, he blames niche-classified sites like autotrader.com [...]
First Two Years Vital for Kid’s IQ
A new study has found that the quality of care given to a child within the first two years of life directly affects brain development and IQ.
Gen X is Least Prone to Adultery
The term Generation X may soon come to be known as "generation with no sex", with a research revealing that people who are currently aged between 20 and 40 are less prone to adultery and multiple sexual partners than generations before and after them.
