Good news for TV networks: online ads work. As TV shows continue their lengthy migration onto the web, new research finds that the people watching those shows actually pay more attention to both advertising and content when they watch online.
Currently browsing posts found in December2007
Web Ads Work Better Than TV Ads
Russian GPS Alternative Near Completion
The GPS competitor — first begun in the Soviet era and only recently revived after years of post-collapse neglect — is now theoretically capable of providing coverage to the entire Russian territory, with First Deputy Prime Minister Sergei Ivanov claiming that the first compatible consumer devices will be available in the middle of next year. [...]
More Online Videos Needed
More than four in five US adults viewed an online video in 2007, up from about three-quarters in 2006, according to a Harris Interactive survey conducted in November.
India Ranks 7th in IPO Proceeds: E&Y
Indian bourses saw over $8 billion worth of initial public offers in 2007, but this is just a shade higher than the world’s single-largest IPO that was brought by a Russian company, latest data show. The worldwide IPO activity raised a record capital of $255 billion till November in 2007, including $8.3 billion on Indian [...]
Egypt Plans To ”Copyright Antiquities” Such As Sphinx, Pyramids
Lawmakers in Egypt are expected to sign into law a requirement that royalties be paid whenever a copy is made of Egyptian antiquities such as the pyramids.
Nuclear Waste Could Power Britain
Proposed Sellafield fuel-processing plant could provide 60 per cent of UK’s electricity until 2060
Absinthe Makes The Heart Grow…
After a 95-year ban, absinthe is legal again in the United States. But there are a lot of myths surrounding the drink, such as its madness-inducing properties.
Singing Backwards
The first half of this video features a guy singing a song in reverse. He’s also doing some stuff that will look strange backwards.
Color of the Year for 2008
Pantone, Inc., the global authority on color and provider of professional color standards for the design industries, selected PANTONE 18-3943 Blue Iris, a beautifully balanced blue-purple, as the color of the year for 2008.
Skating Traced Back 4,000 Years
The world’s first skaters are likely to have taken to the ice about 4,000 years ago on the frozen lakes of Finland, according to a UK-based research team.
