Product Launch Boot Camp - Sept 20, 2008 - DaVinci Institute
February 7th, 2008 at 9:01 am

Online TV Viewing Gaining Ground Quickly

More than 80 million American
Internet users have watched a television show online, representing 43%
of the total online population. This is a sharp increase from just one
year ago, when only 25% were watching online.

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Forget about prime time, Americans are watching their favorite TV
shows online when and how they want, according to the "Digital Life
America" survey of 1,150 Americans ages 12+ conducted by Solutions Research Group.

More than 80 million American Internet users have watched a
television show online, representing 43% of the total online
population. This is a sharp increase from just one year ago, when only
25% were watching online

In addition, 20% of Internet users polled are watching shows online on a weekly basis.

Time shifting strongly correlated with age. Overall, 25% of
respondents had time-shifted a prime time show using either a DVR,
broadband, mobile or some other device. Among 18-to-34-year-olds, that
percentage rose to 34%.

As these trends continue and more content becomes available online, television scheduling may be a thing of the past.

Via eMarketer

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