OK, so it’s not called the steak toaster, it’s called the Ariete SteakHouse Indoor Grill, but that’s pretty much what it is. It holds your hunk of meat vertically, keeping the heating elements on the side so all the fatty, greasy juices drip down to a tray and don’t smoke.
Sure, for $220 you could just fire up the grill, go to a steak house or get a cheap George Foreman grill to get similar results, but then you wouldn’t be able to brag to your friends that you have a steak toaster.