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Creative McDonald’s outdoor billboard that grows over time
This unique growing outdoor billboard by Leo Burnett, which promotes McDonald’s health-conscious menu items, just won a Gold at New York Festivals’ Innovative Advertising Awards.

 
 Its only a matter of time before OPEC buys up all of our wind rights
GE Energy Financial Services has released a study estimating that the federal production tax credit (PTC) for wind power that is set to expire December 31, 2008 more than pays for itself through tax revenues from the projects’ income, vendors’ profits [...]

Finally, a robot we can all love to hate
One day robots will rule us. But until they do, we have to make do with cool little robo slaves like Sega-Hasbro’s Ampbot.
Just over two feet tall, he has an iPod cradle on his back for carrying your tunes about. He’ll play them through his stereo speakers, [...]

 
Team leader Spencer Ahrens fastens mirrors in place using wire and plastic washers
Researchers say that a new type of solar energy collector, which concentrates the sun into a beam that could melt steel, could revolutionize global energy production. The prototype is a 12-foot-wide mirrored dish was made from a lightweight frame of thin, [...]

Burning Man – An event that will change your life
Burning Man began in 1986 when Larry Harvey – ex-bike messenger, ex-cab driver, and landscaper of abnormal gardens – burned a home-made human effigy on a San Francisco beach with 10 people looking on. Twenty years later, Burning Man is a festival [...]

Travolta’s Florida mansion looks more like an airport
John Travolta is an interesting paradox. Yes, every last blade of grass is online, but it’s all the stuff on it that causes the commotion. The man is telling people to conserve resources (he encourages his fans to “do their bit to tackle global warming”). but there it [...]

The ultimate couch potato vehicle
Not too long ago, a man had built a rocket chair out of a recliner.

 
If one has to study the DIY factor amongst us, we would all rate very high. Who doesn’t like to buy one of those Do-It-Yourself kits and feel like a great mechanic.

 
 
 Sound waves moving from left to right flow past the object and reform on the other side with no distortion.
City dwellers, rest easy. Engineers have designed a material that redirects sounds and could be used in buildings to shield them from noises. The sound-shielding material, which, if actually made, would be the first acoustic [...]

 
Whatever your feelings are about Comcast, you’ll be helpless but to fall in love with the media giant’s 10 million pixel display at the new Comcast Center in Philadelphia.