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Thomas Frey - Senior Futurist at the DaVinci Institute - Celebrity Keynote
July 2nd, 2009 at 11:36 am

Airline’s ‘Bare Essentials’ Safety Video To Get Flyer’s Attention

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Bare Essentials of Safety video

Air New Zealand has hit on a novel way to make sure even the most jaded flyers keep their eyes glued on its flight safety briefing.

The national carrier’s safety video for domestic services on its Boeing Co 737 planes show pilot and cabin crew dressed only in body paint.

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Air New Zealand staff have nothing to hide

But the safety message is kept seemly by carefully chosen camera angles. The safety video follows the same tactic as the airline’s recent marketing campaign for its low-priced fares, which featured staff, including chief executive Rob Fyfe, adorned in only body paint.

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Bare Essentials Bloopers

Via Reuters

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