Though social network advertising gets a lot of attention, it is only one of many ways marketers can reach customers on social networks. Social networks can be used for branding, improving customer loyalty, lead generation, direct marketing and e-commerce.
 

The smiling couple barreling ahead on the cover of Liberty magazine in 1926 knew exactly where to go. “Florida or Bust,” said the white paint on the car doors. “Four wheels, no brakes.”  So it has been for a century, as Florida welcomed thousands of newcomers every week, year after year, becoming the nation’s fourth-most-populous [...]

Borrowing money today requires impressing an increasingly hard-to-please crowd. With creditors of all kinds more cautious than ever, you need an A+ application to land the best terms — and that means an A+ credit score, the number lenders use to judge your risk of default.
 

Teenagers have previously lagged behind adults in their ownership of cell phones, but several years of survey data collected by the Pew Internet & American Life Project show that those ages 12-17 are closing the gap in cell phone ownership. The Pew Internet Project first began surveying teenagers about their mobile phones in its 2004 [...]

Scarlett Johansson is among the celebrities forced to take dramatic pay cuts
The curtain has come down on guaranteed $20 million pay cheques for A-List Hollywood stars as a series of films starring big name actors failed to deliver at the box office this summer.  Denzel Washington, Jim Carrey, Scarlett Johansson and Mickey Rourke are [...]

Getting old isn’t nearly as bad as people think it will be. Nor is it quite as good.
On aspects of everyday life ranging from mental acuity to physical dexterity to sexual activity to financial security, a new Pew Research Center Social & Demographic Trends survey on aging among a nationally representative sample of 2,969 adults [...]

Catfish on the hunt follow invisible tracks that lead directly to their prey.
Fish and some amphibians possess a unique sensory capability in the so-called lateral-line system. It allows them, in effect, to “touch” objects in their surroundings without direct physical contact or to “see” in the dark. Professor Leo van Hermmen and his team in [...]

Midway Geyser Basin, Yellowstone National Park, Wyoming.
In 1952, Stanley Miller filled two flasks with chemicals assumed to be present on the primitive Earth, connected the flasks with rubber tubes and introduced some electrical sparks as a stand-in for lightning. The now famous experiment showed what amino acids, the building blocks of proteins, could easily be [...]

Imaging the “anatomy” of a pentacene molecule – 3D rendered view
IBM scientists have been able to image the “anatomy” — or chemical structure — inside a molecule with unprecedented resolution, using a complex technique known as noncontact atomic force microscopy.

New research suggests that ultrafine particles are lurking inside road tunnels in concentration levels so high they have the potential to harm drivers and passengers.
A toxic cocktail of ultrafine particles is lurking inside road tunnels in concentration levels so high they have the potential to harm drivers and passengers, a new study has found.

Researchers are now discovering that with the aid of a computerized tool, handwriting characteristics can be measured more effectively.
For ages experts and laymen have been analyzing and trying to crack the code of handwriting characteristics, in order to detect an individual’s personality traits, or in most cases, gauge their innocence in the case of a [...]

The drug does more harm than good in healthy people, researchers have said.
Healthy people who take aspirin to prevent a heart attack are doing themselves more harm than good, researchers have said.  Millions of people – including a substantial number of the “worried well” – take a daily dose of the drug in the belief [...]

Blowing off some steam…

The Royal Society is backing research into simulated volcanic eruptions, spraying millions of tons of dust into the air, in an attempt to stave off climate change.
The society will this week call for a global programme of studies into geo-engineering — the manipulation of the Earth’s climate to counteract global warming — [...]

Many studies have tried to link health benefits to moderate alcohol consumption.  Loss of bone density is a problem in women as they age, but beer has come to the rescue!
The study included surveys of women at various stages in life and found that those who regularly drank beer had higher bone density.
Fraternities across the [...]

Beach bumming with style
This innovative little contraption is a camping trailer built for a bike. The designer and sole resident of the camper, Paul, built the camper and used it as his accommodations for the recent Burning Man.

Everyone needs their very own bat-mobile
Want your own Batman Tumbler but can’t afford to hire Morgan Freeman to build you a full-size one? Well fear not, intrepid crime fighter, because some guy on eBay is selling $30 plans to build one out of a go kart. Of course, if you don’t want to pay, I’ll [...]

Treehuggers rejoice its a green friendly music player. Oh joyful day.
While treehuggers bustle about looking for better ways to gather solar energy or wind power, designer Dmitriy Shcherbakov thinks they’ve overlooked an energy source right in front of them: constantly changing temperature. That’s how he plans to power Greenergy, a music player that also inexplicably [...]

A fun day at the beach..hmm I don’t think so.
SAINT-MICHEL-EN-GRÈVE, France — It should have been a perfect day for Vincent Petit, finishing an afternoon gallop on a wide expanse of beach along a pastel-colored bay. Instead, he and his mount were sucked into a hole of noxious black sludge.

Hey New Zealanders here comes the PVR
The world’s most talked-about personal video recorder (PVR) goes on sale in November, presenting a vexed choice for New Zealanders serious about their television.

Winners wear red
IMAGINE you are an experienced martial arts referee. You are asked to score a number of taekwondo bouts, shown to you on video. In each bout, one combatant is wearing red, the other blue. Would clothing colour make any difference to your impartial, expert judgement? Of course it wouldn’t.
 

Smog in Cairo, Egypt, one of the world’s megacities
A scientific trend to view the world’s biggest cities as analogous to living, breathing organisms is fostering a deep new understanding of how poor air quality in megacities can harm residents, people living far downwind, and also play a major role in global climate change. That’s the [...]

The microblogging and social networking site Twitter took off last year and had more than 44.5 million users worldwide as of June. In the 140-character limited ecosystem of Twitter, users have evolved a language of their own, figuring out creative ways to filter the sometimes overwhelming stream of Twitter posts. Now, Twitter has announced that [...]

British space scientists have designed a special spacecraft that can save the earth from a catastrophic asteroid collision.
 

The Lego House
I can confidently wager that some of you have spent a fair amount of time building miniature cities with Legos at some point in your lives. I know I did. Not only cities, but spaceships and boats, and forts, and . . . well, you get the picture. But James May, a toy fanatic from [...]

Now thats one heck of a crotch rocket
Green? Fuel-efficient? Environmentally-friendly? Pish-posh, we want to have as much roaring horsepower as possible to propel us down the road at speeds unfathomable by the average man. If that’s more your kind of thing, you’ll want to check out the monumentally incredible Millyard Viper V10 motorcycle.