Europe’s biggest fashion retailer, Sweden’s H&M, has launched wear-once paper panties for the summer.



The panties are designed as one-size-fits-all “G-strings” and sold in small packs of three in red, green and black.



There are no paper underpants for men, but designer Camilla Thulin was quoted by tabloid Aftonbladet as saying the idea could appeal to many men.

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