Business 2.0 has an article up about Ford’s use of holograms during vehicle development. It’s almost exactly like that scene in the original Star Wars where R2D2 ran a movie of Princess Leia saying ‘Help me Obi Wan.’ Basically, Ford uses the system during development to get a look at the car and various parts without needing to construct a full prototype. The image is a 3-D projection and hovers just above the floor, allowing the user to walk around the ‘vehicle,’ getting a look at it from all angles.