Pew Research: For Americans on the move, the Internet is becoming an increasingly important resource for researching housing options. Fully 40 million Americans, one third of all Internet users, have looked online for information about a place to live. On average, more than three million Internet users are online on any given day searching for a new place to live.
The number of online house hunters has increased by two thirds since March 2000, when we first inquired about the subject. At that time, 24 million Americans had looked on the Internet for information about a place to live. Since then, daily traffic related to housing research has roughly doubled – about 1.7 million Internet users sought housing information on an average day in March 2000.