U.S. jeans maker Levi Strauss & Co. denied Thursday it was playing on consumer fears by launching a line of trousers fitted with “anti-radiation” pockets for mobile phones.



The trousers, with a lining which the makers say shields against radiation, are designed by Dockers, a brand name of Levi Strauss — famous for its classic “501” jeans.



Retailers were currently viewing the new line, called Icon S-Fit, with an eye to sales from next spring, a Levi’s spokesman said.

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