Items bearing colourful patterns based on the recipient’s own genetic fingerprint are being touted as the ultimate personalised gift.

Neil Sullivan, CEO of Complement Genomics in Sunderland, England, conceived the idea as a sideline to his company’s main business. This includes collecting DNA for pharmaceuticals companies and paternity testing.

Using a kit provided by the company, customers swab the inside of the lucky recipient’s mouth to collect some cells. They then send the swabs back with a description of the kind of gift they want. Sullivan’s team then extracts DNA from the cells and analyses it to provide the basis for a pattern.
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