he car cup holder has been colonized. No longer just a slot for a coffee or Diet Coke, the crater in the console can now contain a wide selection of foods for breakfast, junk and dinner, all in cup-contained portions that let you eat while you drive. In April, Frito-Lay launched Go Snacks, plastic canisters filled with 3-D Doritos, Cheetos or Fritos Hoops. ”Before, it was just drinks,” says Lynn Markley, a Frito-Lay spokesperson. ”And we thought, Why can’t we be in there next to the Pepsi can? There are two cup holders.”
Or more than two: 7-Eleven polled carmakers and found that many vehicles have more cup holders than passengers (some minivans have 16). With this in mind, in May the company rolled out the Candy Gulp, a plastic cup filled with gummy animals. It sits alongside Nabisco Go-Packs — small, resealable bins of crackers and cookies — and handsize cups from Hershey’s filled with Reese’s Bites and Kit Kat Bites. More here.