A start-up company says it has developed a navigation system that is cheap enough to bring robots to the mass-consumer market.

Pasadena, Calif.-based Evolution Robotics said its technology that lets a robot determine its position relative to its environment is based on wheel sensors and a Webcam that cost less than $50. That’s a fraction of the cost of current robot navigation systems relying on laser range finders, which can cost $5,000, the company said.

The company asserts that its relatively inexpensive system “will result in a new generation of products that were previously inconceivable.”