Shoppers with a nose for fashion will soon be able to buy perfumed clothes thanks to new technology that allows scents to be woven into fabric.
The technology, called Sensory Perception Technologies (SPT), will allow firms to weave particles of moisturizers, deodorants, fragrances and even anti-tobacco agents into fabrics.
“Early trials have proved SPT a success with many global clothing companies interested in a host of products from moisturisers and deodorizers to signature scents,” ICI, whose fragrances unit Quest developed the technology with marketing body, The Woolmark Company, said in a statement on Monday.
ICI said the technology will allow fabric makers to incorporate tiny droplets in miniature waterproof particles into fabrics that can be activated by movement or touch.