“Googling” has become the latest fashion for increasing numbers of information-hungry Americans using the Internet search engine Google to find out more about each other. Of the 150 million questions to the most powerful search engine every day, the majority are from individuals trying to investigate other individuals.

“When I was looking for a flat-mate, I googled all those who said they were interested,” said Isabelle, a young French journalist living in Manhattan, who asked that her last name not be used.

“Some guy tells you ‘I work for this company’, boom, you google them to see if it’s true. You can see right away exactly what their position is, something that doesn’t exactly please them.”

The Internet has penetrated all sectors of American society to the point that biography research, work, articles, even electronic messages otherwise hard to find are available with a quick click of the mouse.