A Swedish company is launching a perfume for babies that sells for more than £38 a bottle.
Landstrom Trading in Gothenburg says it’s confident Baby Touch will become a best seller.
Health officials in Sweden are advising mothers non-perfumed products are better for babies.
But marketing director Dan Landstrom says he wants to expand the range of baby products in the future.
He said: “We think perfume for babies will usually be bought by young mothers, not over 35.”