A Swedish company is launching a perfume for babies that sells for more than £38 a bottle.

Landstrom Trading in Gothenburg says it’s confident Baby Touch will become a best seller.

Health officials in Sweden are advising mothers non-perfumed products are better for babies.

But marketing director Dan Landstrom says he wants to expand the range of baby products in the future.

He said: “We think perfume for babies will usually be bought by young mothers, not over 35.”