HyperSonic Sound, on its face, has some very alluring features for major companies. With HSS, there is no piston-like action that moves the air and causes the distortions heard from conventional speakers; there are virtually no moving parts at all, so the device generates next to no heat. All of which actually makes HSS equipment cheaper. More to the point, an HSS transmission can travel 450 feet — at pratically the same volume all along its path. Translated: at a concert, there’s no need to melt the eyebrows of people sitting in the front rows. They’d hear the music at the same level as those lounging a football field away. ”A multibillion-dollar company we’re dealing with wants one that’ll carry for a mile,” Norris says. ”And that is easily possible.”

In past months, Woody Norris and his staff have made a further, key improvement to HSS — instead of sending out a column of sound, they can now project a single sphere of it, self-contained, like a bubble.