A man who auctioned the back of his head as advertising space is to carry a company logo for five years.

James Nelson from Kansas City, Missouri, auctioned the back of his head for £4,500 on eBay.

A Texas internet company won the auction and now have their CIHost.com logo tattooed on Mr Nelson’s head.

Nelson’s tattoo took over four hours to complete, reports the Kansas City Channel website. He said he auctioned his head in order to help pay for his own business.

“It’s going to be something unique that nobody’s done before, and it’s better than going to a bank for a business loan,” he said.