More than 100 million listeners have tried Web radio and the number of regular monthly listeners has tripled in the last three years, according to ratings agency Arbitron.
Anyone eager to listen to hometown stations from far away can look for a Web broadcast. It’s easy to find stations based on ZIP code, country, format and other criteria. And that is only the beginning.
“What consumers go online to listen to, and what works best, is content they can’t listen to through traditional sources,” says Bill Rose, general manager of Arbitron Internet Broadcast Services.
Clear Channel Communications, the No. 1 radio operator, had seven of the top 25 stations in the Arbitron March ratings survey. However, some jazz and classical individual radio markets were top-10 stations on the Internet.