For nearly 50 years, Walt Disney Co. has been entertaining the public for free on television.
Now, in a new twist on old technology, the company plans to use local TV airwaves to entertain the public for a fee.
Disney is poised to offer movies “on demand” in three cities this fall, with a national rollout slated to start next year.
For a few dollars per flick, customers with special set-top boxes attached to their TVs will be able to start, pause, rewind and replay movies as if they were on tape or DVD.
This sort of on-demand service is widely viewed as the future of home entertainment, and other major Hollywood studios are well ahead of Disney on that front.