The Wm. Wrigley Jr. Co. has patented a way to make its “Double Your Pleasure” slogan more potent: with chewing gum containing the active ingredient in Viagra.



But with about eight years left on Pfizer Inc.’s own patent for Viagra, the maker of Double-Mint and Juicy Fruit gum has no immediate plans to market such a product itself.



“There’s been no development activity whatsoever nor is any anticipated at present,” Christopher Perille, a Wrigley spokesman, said on Friday. He did not rule out the possibility that Chicago-based Wrigley might reconsider that decision in about eight years, when Pfizer’s Viagra patent runs out.

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