A recent Forrester Research survey polled on-line Ca­nadian households and found that only 9 per cent of consumers are now getting statements on-line, but 46 per cent say they are likely to switch to e-statements and 60 per cent would switch if they were given a small incentive such as a $25 one-time bonus.



“We’re clearly seeing that cus­tomers are ready and want it,” says Karen Sheriff, chief marketing offi­cer at Bell Canada, an arm of Montreal-based BCE Inc., which also owns The Globe and Mail.



Bell subscribers can view their bills on-line in two ways: either by registering and logging in to a password-protected section of Bell Canada’s Web site or through a service called webdoxs that deliv­ers on-line statements from a number of billers directly to sub­scribers’ Internet banking services. By far the most popular so far is Bell’s own e-billing Web site, which now has about 450,000 sub­scribers, according to Ms. Sheriff.

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