The amount of digital data that exists in the world is growing at a staggering rate, according to a new report issued by the University of California at Berkeley. The results of the report lend credence to the need for better analytics and data mining tools.

“The world’s total production of information amounts to about 250 megabytes for each man, woman, and child on earth,” Peter Lyman and Hal Varian, senior researchers at Berkeley, write in their report.

“It is clear that we are all drowning in a sea of information. The challenge is to learn to swim in that sea, rather than drown in it. Better understanding and better tools are desperately needed if we are to take full advantage of the ever increasing supply of information.”

The report posits that in total…

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