Many people from the developed world come to India for the rejuvenation promised by yoga and ayurvedic massage, but few consider it a destination for hip replacements or brain surgery.
Its aim: to make India a prime destination for medical tourists.
At its swish offices in central Bombay, also known as Mumbai, members of the council explain the concept.
Bombay, they argue, has private hospitals on a par with the best in the world.
Many of the surgeons at hospitals such as the Hinduja are leaders in their field, working with the best equipment available.
But they can provide their expertise at a fraction of the price that comparable surgery would cost in Europe or the United States.