Too busy to fuss with the multiple steps of listing goods on eBay — the online bazaar for regular folks — James, 43, instead dropped it off at the just-opened iSold It store. ISold It sweated all the annoying parts of selling on eBay: It took digital photos of the items, fielded questions from potential bidders, then shipped things to the eBayer with the highest offer. About all James did was wait for the check in the mail.

The rub for eBay is that iSold It isn’t run by eBay. EBay hasn’t even invested in it. Instead, iSold It is a business, started by a hot-pretzel chain co-founder who — like many others — is eager to ride the swelling success of eBay. Why munch on pretzels when there’s an entire e-economy to feed on?

ISold It may be just the beginning. Scores of companies are springing up to do everything from helping computer neophytes sell the dusty Tonka trucks piled in their basements to assisting Best Buy auction its surplus DVD players and laptops. There are even companies whose only function is to help eBay buyers and sellers get better prices.

Hello, eBay economy.

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