With the economy finally perking up, newcomers are running the show: Three of the top five companies in this year’s Wired 40, their annual list of enterprises leading the charge toward a connected global economy, were founded in the past decade. One-third are less than 20 years old.

This year’s list reflects the churn we’ve come to expect in the tech economy. Only nine selections appeared on the original list back in 1998. Still, the criteria for inclusion remain unchanged. These 40 leaders have demonstrated an uncommon mastery of technology, innovation, globalism, networked communication, and strategic vision – skills essential to thriving in the information age. Here’s how they stack up.




1. Google

2. Amazon.com

3. Apple Computer

4. Genentech

5. eBay

6. Samsung Electronics

7. Yahoo!

8. Electronic Arts

9. Pixar

10. Cisco Systems

11. Infosys Technologies

12. Dell Computer

13. IBM

14. SAP

15. Nokia

16. Netflix

17. Monsanto

18. Toyota Motor

19. Vodafone Group

20. Flextronics

21. InterActiveCorp

22. Nvidia

23. WPP Group

24. Intel

25. EMC

26. FedEx

27. Microsoft

28. Pfizer

29. Costco Wholesale

30. Comcast

31. Taiwan Semiconductor

32. Ameritrade

33. Gen-Probe

34. Ryanair

35. L-3

36. Citigroup

37. Level 3

38. Inditex

39. JDS Uniphase

40. BP

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