Timothy Balding, director general of World Association of Newspapers said web audiences for newspapers have grown by 350% over the last five years. This signals a radically shifting industry with unique new opportunities.

The past year was a challenging one for the world’s newspapers, said Mr Balding.

Total global circulation was down slightly for the year in the 208 countries surveyed by the Paris-based association, which represents 18,000 newspapers.

But over the last five years, newspaper sales worldwide went up by 4.75%.

Well over one billion people now read a newspaper every day.

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