Seth Godin: I’ve never been a big fan of the Olympics. To me, most of the pageantry is hackneyed and off-putting — and I’ve never forgiven them for not including Ultimate Frisbee as a sport. Most of all, what’s the deal with curling?

But one part of the Olympics that fascinates me is the torch relay that kicks off the event. Apparently a riff on some legend from ancient Rome (or ancient Greece, I can never remember), the torch relay involves carrying a single flame from one spot to another — preferably a spot that’s pretty far away.



Unlike every other moment of the Olympics, this one focuses all of our attention on a single person, a single detail. No multiple-event, three-ring circus here. It’s one runner, one flame. If the torchbearer falls, it’s a big deal. If she doesn’t make it to the next runner, she lets down everyone ahead of her in line, as well as all of the runners who carried the torch before her.



When people in the workplace confront shift, rift, zooming, and all of the other challenges that make up business life, there is one thread that runs through all of the choices that they make: Either they’re torchbearers, or they’re not.



More here.

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