Europeans are a step closer to having television on their mobile phones: Two groups of companies said they would push forward with consumer trials and establish a standard for the technology.

British wireless carrier O2 and TV broadcast technology company NTL (NTLI) said they would start a consumer trial in Oxford, England early next year, using multimedia handsets made by Nokia.

An alliance of major mobile phone makers, including Nokia, NEC, Motorola, Siemens and Sony Ericsson said in a separate statement that they would cooperate to build a standard allowing TV to be watched on several types of devices.

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