The 2,000-employee maker of snacks such as jerky and beefsteaks is kicking off the next phase of its RFID project, first by using the technology to track its products as they move through manufacturing lines. Next, the company, whose formal name is Link Snacks Inc., will tag raw materials—particularly meat—as soon as they arrive from suppliers. Finally, Jack Link’s expects to collect all the data produced by those tags and turn it into useful information that can be shared with retailers.

When Wal-Mart and others issued mandates last year requiring suppliers to affix RFID tags to shipments, it caught Jack Link’s executives off guard. The company was planning to set up a system to track lot numbers that identify which meat came from which suppliers, as required by the U.S. Department of Agriculture. And, with low-carb diets putting meat snacks back in style, the 100-year-old, privately held company was busy just trying to keep up production at its seven factories to meet a booming business.

But the mandates couldn’t be ignored. Rather than meet them with a slap-and-ship process that attaches RFID tags as shipments are sent out, Jack Link’s saw an opportunity to replace tedious, paper-laden manual processes across its business. “Once the product enters the door, we can assign the meat a lot number and attach it to a reusable RFID tag on the bins that go through the manufacturing process,” says Karl Paepke, VP of operations. That way, the company can track ingredients from receipt through processing as they’re turned into products. It plans to have those capabilities by year’s end.

The technology might even help the company comply with those USDA guidelines and, if necessary, with tracking recalled meat. The RFID system eventually could tie into various USDA-supported national databases that monitor livestock. Jack Link’s has never had a meat recall, but during mock recalls, it took 12 to 16 hours to track down specific product lots using manual methods. “I’m shooting from the hip, but I bet with RFID we can get this process accomplished in under a half an hour,” Paepke says.

The first of Jack Link’s four RFID phases—which culminated when RFID-tagged jerky shipments from its factory in Minong, Wis., arrived in Wal-Mart’s Dallas-area distribution centers—cost just $48,000 and required 21 days’ work to implement the hardware and software. Paepke wouldn’t discuss the project’s total cost but did say that, while it’s “significant,” payback is expected in less than a year.

It’s unclear how many companies can expect the kind of results Jack Link’s is anticipating. Campbell Soup Co. is sticking with the slap-and-ship method of tagging its products while it experiments with the technology. Campbell started testing RFID in December, and it’s reading cases successfully 96% of the time, overcoming the tendency of metals and liquids to cause interference.

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