The tomato’s aphrodisiac qualities were discovered in the Galapagos Islands in the Pacific, where they were originally grown.
Giant tortoises who ate them are said to have mated more than others who had the usual red variety.
The new tomatoes – being grown for the British market near Almeria in Spain – are also healthy, with high levels of vitamin C and antioxidants.
They have had trials in 30 Sainsbury’s stores and were a hit with shoppers. They will now be sold in 100 branches.
A spokesman said: “We had a four-week test period and sales were fantastic. They totally sold out. But we don’t know if they have the same effect on humans as they do on tortoises!”