Agencies in China’s Chengdu city are offering rented girlfriends to bachelors who need someone to show off to relatives during the upcoming Chinese Lunar New Year.

“Love agencies are springing up in Chengdu offering an invaluable service for those men whose parents are nagging them to settle down,” the China West Metropolitan News reported.

A hired girlfriend can cost as much as 300 yuan (36 dollars) a day, the paper said, a third of an ordinary worker’s monthly salary in China.

A man named Yue, 31, said he plans to rent someone to take home because his parents are nagging him to find a “nice girl and raise their grandchildren,” it said.

Although Yue is “just trying to be a good son,” civil affairs officials and sociologists have come out firmly against such services, the paper said.