Earlier today, I gave an interview about the used of RSS / Blogging in corporate marketing and sales activity. I dissed the “blogs as an extension of a lame-ass corporate marketing campaign” stuff pretty hard.
In the interview, I tried to explain that part of the value of the blog communication is honest, trusted, forthright point of views. You don’t have to agree with me – but you know I’m saying what I mean. Once this cycle of trust is broken – which is true whenever one shifts into a “corporate marketing” function (“I’m going to tell you want I think you want to hear in order to buy my product”) – things get stupid and gross pretty fast.
But Blarketing (Blog + Marketing = Blarketing) – and Brogging – is different. I’ve talked about Brogging before in the context of “Bragging about one of my companies” on my blog. Yeah – it’s promotion – but I’m proud of the work being done and I want the world to know. Blarketing is similar – I’m trying to tell you about real stuff that I think is good and worthwhile. If I stear you wrong and BS you, you’ll decide I’m full of crap and start ignoring me. So – there’s a built in governer on my behavior. I think this is broadly true for a medium like blogging – I get immediate feedback if I’m spewing out useless shit – and I know this – so I try to communicate relevant stuff, transparently, and with as much clarity and frankness as I can muster.
We’ll go through plenty of ups and downs along the way to using RSS / Blogging as an effective marketing medium. I’ve already seen a lot of new memes get propagated and I look forward to seeing some of these silly words take hold.
I got this email after my interview. If I had read it beforehand, I might have accomplished coining a new term today (which we should attribute to my friend Marvin Scaff – thanks Marvin). Does it count if it’s in print in blog vs. traditional media?