McDonald’s said on Thursday it is looking into using remote call centers to take customer orders in an effort to improve service at its drive-throughs.


McDonald’s Corp. wants to outsource your neighborhood drive-through. The world’s largest fast-food chain said on Thursday it is looking into using remote call centers to take customer orders in an effort to improve service at its drive-throughs.




“If you’re in L.A…. and you hear a person with a North Dakota accent taking your order, you’ll know what we’re up to,” McDonald’s Chief Executive Jim Skinner told analysts at the Bear Stearns Retail, Restaurants & Apparel Conference in New York. Call center professionals with “very strong communication skills” could help boost order accuracy and ultimately speed up the time it takes customers to get in and out of the drive-throughs, the company said.



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