Human beings (fueled by a need for self-worth, validation, control, vanity, even immortality) love to collect and store possessions, memories, experiences, in order to create personal histories, mementoes of their lives, or just to keep track for practical reasons. And with the experience economy still gaining ground — with consumers more often favoring the intangible over the tangible — collecting, storing and displaying experiences is ready for its big moment.
Why? Well, thanks to the onslaught of new technologies and tools, from blogging software to memory sticks to high definition camera phones with lots of storage space and other ‘life capturing and storing devices’, an almost biblical flood of ‘personal content’ is being collected, and waiting to be stored to allow for ongoing trips down memory lane.
TRENDWATCHING.COM has dubbed this emerging mega trend ‘LIFE CACHING’: collecting, storing and displaying one’s entire life, for private use, or for friends, family, even the entire world to peruse. The LIFE CACHING trend owes much to bloggers: ever since writing and publishing one’s diary has become as easy as typing in www.blogger.com, millions of people have taken to digitally indexing their thoughts, rants and God knows what else; all online, disclosing the virtual caches of their daily lives, exciting or boring. Next came moblogging, connecting camera phones to online diaries, allowing not only for more visuals to be added to blogs, but also for real-time, on the go postings of experiences and events. And that’s still just the beginning.
Why do we think this trend is ready to take off? Well, the necessary enablers are now all in place: required hardware and software are ubiquitious, there’s ample availability of affordable storage space, blogging mentality is hitting the masses, and some of the major ‘new economy’ brands are getting in on the game, promising mass LIFE CACHING products at mass prices. We’re talking Nokia, Microsoft, Google, Apple, Samsung and many more. All of this is putting in place an infrastructure for LIFE CACHING that will soon have GENERATION C and ‘Generation Digital’ caching every second of their existence.