Jim Carroll:

1.) Every industry is now involved in a “race to the bottom”, as low cost producers come to dominate markets

2.) Every product and service is being commoditized as empowered consumers become increasingly driven by the “Wal-Mart effect,” expecting consistently lower prices

3.) Margins suffer as a result, and going “premium” might be the only means to survival

4.) At the same time, hyper-innovation will come to challenge your ability to keep up with changing expectations

5.) Expect nano-lifecycles to become the norm for most products and services — and that you will be measuring product lifecycles in months rather than years

More here.