When I praised Robert X. Cringely as a longtailer a few months ago, I didn’t know the half of it. This week he and PBS launched NerdTV, “a whole new kind of TV for niche audiences”, which will launch on the web on Sept 6th.
It’s going to start with 13 weekly one-hour freely downloadable shows, featuring such guests as original Macintosh programmer Andy Hertzfeld and Bill Joy, the Sun Microsystems co-founder and the father of Berkeley UNIX. “NerdTV viewers are actually encouraged to download and copy the shows, share them with friends and even post them on their own Web sites – all legally.”
Cringely is the author of Accidental Empires: How the Boys of Silicon Valley Make Their Millions, Battle Foreign Competition, and Still Can’t Get a Date, which was based on his rightly famous PBS documentary Triumph of the Nerds.